You may stop complaining about your little inconveniences on Twitter once you see this. A charity video features Haitian children and adults reading the everyday gripes and minor irritations first world citizens post on Twitter with the popular #FirstWorldProblems hashtag.
The video features “complaints” like this one, read by a woman standing outside a house:
“I hate it when my neighbors block their wifi.”
Or this one, read by a young boy standing among pigs and chickens:
“I hate when I tell them no pickles, and they still give me pickles.”
The video is meant to raise awareness of a nonprofit’s efforts to provide clean drinking water in countries like India and Haiti. Clean, potable water is scarce in many areas of the world.
“Access to water will be one of the most critical challenges of our time,” actor Matt Damon said in a statement to USA Today in December.
“There are a lot of ways to tackle it, but for me, ensuring that every human being has access to safe drinking water and the dignity of a toilet … is one of the most urgent and pressing causes in the world today.”
According to UNICEF, the lack of safe water and sanitation is the world’s single largest cause of illness, with young children and the elderly at particular risk.
The video’s concept – taking what has become a popular meme theme and using it to expose the irony of the #FirstWorldProblems Twitter hashtag – is interesting and potentially unique.
Watch the video, First World Problems Read by Third World People, below or on YouTube here.
This is the first time an advertiser has attempted to eliminate, rather than promote a trending hashtag.
DDB NY and a film crew travelled to Haiti to film a variety of locals reading aloud a series of #FirstWorldProblem tweets and providing brief commentary on the Twitter users’ “struggles.” Each resulting response video is now being tweeted to the original #FirstWorldProblems author with a simple call to action: Donate to help solve real problems at waterislife.com.